TaTaTu and eCampus sign an agreement allowing students to pay a portion of their enrollment in online university courses using TTU Coins earned by being a user on the TaTaTu platform. TaTaTu is a social network that has created the first sharing economy of data by rewarding users for time spent on the app.  In addition to the courses which are recognized by the Ministry of University and Research (MUR), users will also be able to utilize TTU Coins for purchases and discounts on university textbooks and other materials required by the educational programs.

Starting today, each TaTaTu user will be able to invest their TTU Coins in their education via eCampus. As of April 2021, the eCampus university had 47,756 students enrolled in degree courses, up 51% compared to the pre-pandemic academic year, 2018/19. Online education is becoming a growing and accepted trend and TaTaTu is at the forefront of this new frontier in education.  The degrees offered range from subjects like digital marketing to Greek history to tech innovation and more. The skills and education you need to further your career goals are now just a click away on the TaTaTu e-commerce platform. 

“Social networks can now stimulate the user to improve him/herself by increasing the opportunity to access and afford education,” said Andrea Iervolino, CEO and founder of TaTaTu. “The collaboration with eCampus gives our members the possibility to access academic courses more easily and to purchase the texts they need to complete these studies. In this way, we reinforce our founding principle of creating a 'circular economy' where those who benefit from the platform are above all the users. In particular, we are proud that this initiative will benefit young people who are still studying and may not have an income that would otherwise allow them to make such an expensive investment. We see this as a big step towards the circular economy that TaTaTu is trying to build around the usability of TTU Coins.” 

TaTaTu, the first data sharing economy, is based on sharing the value created by rewarding those who use the platform. You earn TTU when you receive likes, comments, shares or invite friends to subscribe to the platform to start earning TTU Coins to spend in the e-commerce store or participate in auctions that offer exclusive experiences. 

"The eCampus University was born digital;  it has always delivered degree and master courses online and this represents normality for us. However, the collaboration with TaTaTu allows us to promote eCampus via technology to a new target audience, specifically those open to innovation and change. This partnership is a source of pride for us because it allows all students to access courses and study materials every day in a simple and effective way. These are students who perhaps would not have been able to otherwise attend university due to financial, work or mobility reasons,” said Maurizio Pasquetti, Director of the Marketing Research Center of the eCampus University.

Through this fair business model,  the "sharing economy of data", the value of time invested online becomes a currency of exchange and the power belongs to the users.  Users can further educate themselves and enhance their economic possibilities. While this program is currently only available in Europe, TaTaTu looks to expand to similar partnerships across the United States and globally in the near future.