Dive Summary:

• Though Apple continues to hold the No. 1 slot in the worldwide tablet market, its shares slipped in 2Q 2013 as it lost market share to the Android offerings of Samsung, ASUS, Lenovo and Acer.
• Apple's iOS operating system is now a distant second behind Google's Android, which is featured on a wide variety of tablets as opposed to a single proprietary device.
• The declining share for Apple was blamed on a lack of new models, though product launches from Apple and competitors like Amazon are expected to drive market-wide growth in the fourth quarter.

Dive Insight:

How this declining market share potentially affects Apple's presence in the classroom remains to be seen.  The lower price points on many Android-based competitors' tablets may make increase their appeal to schools and districts on tight budgets, and Google's new Play for Education certainly doesn't decrease Android's attractiveness.  Apple isn't likely to be booted from the top without a fight, though, and one would expect the house that Steve Jobs built to counter with new innovations of their own for the space.