PRESS RELEASE FROM SIGHTLINE, INC

Michigan Rise Rounds Out SightLine’s Pre-Seed Investment

Posted Feb 02, 2021

Making Enterprise Quality Predictive Analytics Accessible to Higher-Ed Institutions of All Sizes

Feb 2, 2021, East Lansing, MI – Today SightLine, Inc. announced the closing of their pre-seed investment round with the addition of Michigan Rise Pre-Seed Fund III (Michigan Rise), a subsidiary of the Michigan State University Foundation.

With ten university customers to date, SightLine is scaling their predictive analytics framework, making analytics accessible to institutions of all sizes. SightLine customers range from small private institutions to large publics with more than 20,000 students. Their hands-on, engaging approach to analytics makes their solution accessible and actionable to all.

Michigan Rise, funded by Michigan Economic Development Corporation (MEDC) and Michigan State University Foundation (MSU Foundation), invests in Michigan tech startups to commercialize innovative technologies and find product-market fit. “We are thrilled to partner with SightLine’s team to advance their mission of setting college students up for lifelong success through insights from predictive analytics. SightLine’s suite of solutions is needed more than ever now as higher-education institutions grapple with the ramifications of a global pandemic”, said Prem Bodagala, Director of Michigan Rise.

SightLine is an Upper Peninsula of Michigan technology company and has been supported by MTEC SmartZone since their inception in 2018. SmartZone has been irreplaceable in helping SightLine make connections across the state, including making introductions to the Michigan Rise team.

“COVID related challenges have exasperated the pressures that were already facing higher education— student enrollment and retention, and financial” said Patrick Visser, CCO of MTEC. “Sightline’s solutions really help address these issues, and therefore even with budget constraints we are seeing an uptick in new higher-ed customers for Sightline.”

SightLine’s pre-seed round was led by Invest Detroit with the addition of two exceptional angel investors.

SightLine will be using the new funds for expansion of their technical team to improve and scale current technologies. SightLine has a strong sales pipeline for 2021. Building out the technical support to onboard new customers efficiently is critical to best serve their growing customer base.

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About Sightline

SightLine is a female-founded, female-operated business dedicated to empowering universities to help students succeed using predictive analytics. Our data science experts have developed and proven to inform strategies that have measurable impact on student outcomes, from recruitment all the way through graduation. We are proud to be the only provider in the market using advanced machine learning to craft customized solutions for each individual institution without deploying software- no out-of-the-box software or cookie-cutter solutions here.

About Michigan Rise Pre-Seed Fund III

Michigan Rise is a wholly owned subsidiary of MSU Foundation and invests in early-stage high-growth, high tech businesses located in Michigan.  Since launching in August 2020, Michigan Rise has invested in 13 tech startups across Michigan. Michigan Rise is made possible with funding from MEDC and MSU Foundation. For more information on Michigan Rise visit www.michiganrise.com

About MTEC SmartZone

Michigan Tech Enterprise Corporation (MTEC) is one of 21 SmartZone Incubators in the State of Michigan. MTEC is a 501(c)(3) non-profit organization working with the Michigan Economic Development Corporation (MEDC), its mission is to facilitate the creation and ongoing success of high-tech value propositions in conjunction with the local entrepreneurial ecosystem. Since 2003, the MTEC SmartZone has provided mentoring, technical support, and other services to local companies that have led to the creation of over 800 high-tech jobs in the Houghton and Hancock Michigan area.  For more on MTEC SmartZone, visit https://www.mtecsz.com/

About MEDC

The Michigan Economic Development Corporation, in collaboration with more than 100 economic development partners, markets Michigan as the place to do business, assists businesses in their growth strategies, and fosters the growth of vibrant communities across the state. MEDC’s Entrepreneurship & Innovation initiative establishes Michigan as the place to create and grow a business by providing high-tech start-up companies with access to a variety of critical resources, such as funding and expert counsel, from ideation to maturation. For more on MEDC Entrepreneurship & Innovation, visit michiganbusiness.org/entrepreneurship

 

Contact

Erin Thompson, COO, Sightline,

262-422-6060

[email protected]

https://sightlinedata.com/