Rob Cohen, founding CFO of 2U Inc., joins Yellowdig as an Advisor

November 02, 2021
Press Contacts
Deb Bolton

Yellowdig recently appointed Rob Cohen as a member of its advisory board. Cohen is a pioneer in the education industry and has been at the forefront of leveraging technology to reimagine the student learning experience. 

Cohen currently serves as a strategic advisor to 2U Inc., where he was the founding CFO, and later served as the COO and President. He was integral in growing the company from inception to scale.

Advising Yellowdig will be one of the many ways that Cohen works to improve the student learning experience. He currently serves on the Board of Directors of Stride (formerly K12, Inc.), Straive, and LearningMate. He has also been an executive advisor to fast growing education technology companies like Trilogy Education Services, Zybooks, and KidzToPros.

Cohen began his career at The Princeton Review as the founder of their largest franchise network. At The Princeton Review, he also held a number of executive roles, including EVP and General Manager of the K–12 Division and CFO of the K–12 and Test Prep Divisions.

I'm extremely proud to partner with Yellowdig.  Student engagement is the key to student success and by facilitating student interaction outside the classroom, Yellowdig improves student outcomes.  I'm looking forward to working with Shaunak and his team to help Yellowdig grow,” shares Cohen. 

“We are thrilled to add Rob to our advisory board. His experience growing and scaling 2U is very timely and relevant to where Yellowdig is at right now,” said Shaunak Roy, Founder and CEO of Yellowdig. “He will play a crucial role in advising our strategic direction. Thank you for joining us in our mission to help students learn together, Rob!”

Cohen will bring his vast experience in education technology to help grow Yellowdig and strengthen its mission, as Yellowdig’s newest advisor. He will join current  advisory board members including: Dr. Gretchen M. Bataille, President of GMB Consulting Group; Dr. James L. Applegate, Former Executive Director for the Illinois Board of Higher Education; Leonard M. Lodish, Professor of Marketing and Samuel R Harrell Professor Emeritus in the Marketing Department of the Wharton School; Catherine M. Casserly, PhD, former CEO & President of Creative Commons, Aspen Institute Fellow, and Vice President at the Carnegie Foundation; Dr. Mark David Milliron, SVP and Executive Dean of the Teachers College at Western Governors University (WGU). 

Yellowdig’s Engage digital platform is thoughtfully designed to build learning communities by combining the power of gameful learning principles with a social media interface. Engage supports active learning, student agency, and increases course participation, engagement, and retention. Founded in 2015, Yellowdig has worked with more than 100 of the largest and best learning institutions globally and has collected years of efficacy data on the platform's impact on learning outcomes. Engage is used by instructors across a diverse set of degree levels, study areas as well as in face-to-face, online and hybrid course modalities. Learn more about Yellowdig & the Engage platform by visiting