EducationDynamics, an industry leader in higher education market research, marketing, and enrollment growth, announces the release of its annual Survey of the Higher Ed Landscape report.
The report explores data on the external factors that impact higher education enrollment, including labor market trends, the economy, and shifting prospective student behavior. This extensive report provides an in-depth analysis of economic and demographic headwinds that are pushing institutions to rethink their approach in attracting prospective students. Higher education has recently been met with significant and growing challenges. Headwinds like inflation, a fluctuating labor market, population shifts, and changes in societal changes in behavior and lifestyles. Nonetheless, the report also uncovers a positive trajectory in key areas that suggest schools have opportunities to grow enrollments and serve more students by reaching out to the growing number of adults with some college credit, but no credential.
“As adults continue to see the value of higher education, they are returning to earn credentials and degrees. There are opportunities for those colleges and universities that can navigate the changing tides,” EducationDynamics’ Chief Executive Officer Bruce Douglas notes. “We believe that this report will help schools position themselves for enrollment stability and even enrollment growth.”
The Survey of the Higher Education Landscape 2022 report is available free to download for higher ed leaders and those interested in the external factors driving student enrollment in 2022 and beyond.
EducationDynamics is the industry leader in helping colleges and universities achieve their enrollment goals through the company’s unique ability to find the highest quality adult student prospects. As the trusted partner to more than 500 higher education institutions, EducationDynamics has earned a reputation for providing the resources and expertise required to meet a wide range of industry challenges, delivering inquiry generation, agency of record marketing services (e.g. paid digital, organic search, awareness, nurturing), enrollment management services, retention services, research, consultative services and technology solutions to universities across the country. For more information, visit educationdynamics.com.