Concluding from annual profit growth, customer retention rates, and total revenue, SaaS is one of the most promising business areas these years globally. However, both startups and well-established companies in the industry share the same challenge: Innovative digital services are difficult to promote and require not only significant marketing campaign budgets but also creativity.

The main issue about selling SaaS is the “invisibility” of your solution. The second problem is that your solution (especially if it is not just innovative, but technically revolutionary) is challenging to explain. Finally, if your product is intended for representatives of conservative fields like education, it’s not easy to convince your potential customers to change approaches that they have honed for years.

So that your tech product launch does not become a headache and overuse of promo budgets, consider SaaS video production services. In this article, Blue Carrot, a studio with 9 years of experience producing videos for B2B clients, explains why animation can help you raise conversions and build strong customer relationships.

Why animation works well for SaaS education-focused products Video-leveraging marketing strategies have huge advantages over others because with video, you can tell your audience more in less time, and let them easily remember necessary details like your brand’s name or mission. At the same time, live video production requires financial resources, so startups often abandon this approach and test their hypotheses using static images and text ads.

Simple SaaS animation can be a perfect alternative for your educational technology business, even if you have limited resources. Here are the reasons why:

• First, there are artistic styles that are less effort-consuming (for example, whiteboard and cutout animation).
• Second, animation elements can be reused as static or partially animated design elements of your website, mobile application, emails, and presentations.
• Third, animation allows you to stand out from competitors, most of whom prefer live video with integrated screencasts.

Animation also resolves the problem of SaaS “invisibility”, since it can feature any visual objects and metaphors. For instance, you can turn your product or customer into a superhero in the world of future education and make interface guides engaging by leveraging characters and storytelling. Artistic techniques to consider while dealing with SaaS for education: 2D, 3D, classic cartoons, cutout animation, and whiteboarding.

SaaS video production services: What to get ready for as a client All video production studios can divided into those that take on all the production process (in particular, Blue Carrot is a full-cycle SaaS video production studio) and those that can only handle a particular segment of work like scriptwriting or motion graphics. If this is your first experience ordering SaaS video and your in-house team has no scriptwriters or video marketing experts, we advise hiring a full-cycle company. In this case, the final result will be a broadcast-ready animated video and all you need next is to post it where planned.

Before contacting an animation studio, define tasks for your future video. Each video has its target action. Videos in your communications also help improve SEO, visibility on social media, and overall branding. However, this is not a problem if the animation you want to order has several tasks.

Next, consider a video type you need and a sales funnel stage where you would like to use it. The most versatile solution is an explainer video, as it can be used both to promote your product to a new audience and to strengthen ties with existing customers. Other animation types are as follows: commercial, corporate video, case study, and branded animation.

Finally, try to describe your target audience and think of platforms where you will interact with them. Social media, including YouTube, thematic online magazines, PPC ads on Google, and landing pages—each placement option has its video length requirements. Mind that an animation of 1—3 minutes is a universal solution for SaaS; its production by Blue Carrot takes up to 300 artist hours and 3—6 weeks.

Start using SaaS videos to boost conversions Using animation in customer communication is a good strategy for SaaS businesses facing the daily need to quickly explain how their product works, what updates they are coming through, and how to get full advantage of their features. Additional benefits of animation are the vast storytelling and visual opportunities you get with it, as well as illustration reuse, and your higher chances of standing out from the competition. To order a video for your educational product, visit Blue Carrot’s website or contact managers by email.