Dive Brief:
- More students seem to be relying on college rankings to pick colleges, a survey shows.
- Two-thirds of high school students surveyed said they took rankings into account in deciding where to apply.
- In 1995, that figure was slightly more than 50%, with many students saying the rankings were outweighed by other factors.
Dive Insight:
The survey breaks down the numbers and gives a ranking of the rankings. U.S. News was the biggest source for 58% of students, followed by Princeton Review (21%) and Forbes (9%). Another interesting tidbit: Students with SAT scores of 1300 or above were 85% more likely to have relied on the rankings.
