Dive Summary:
- A handful of colleges are creating their own social networks, with many attempting to cover the phases from prospective student to alum.
- At one school —Milwaukee School of Engineering — the social software uses Facebook Connect for logins and is integrated with the systems for applications and admissions status.
- The consulting company that designed the system claims a 33% productivity boost for admissions counselors and an application goal reached months before the deadline.
From the article:
... Initially, the social software project faced skepticism from faculty and staff, but lately that's started to change. "It wasn't until we could demonstrate success that we started to get people asking to join," Grennier said. "Of course, now I'm telling them, just wait a couple of weeks and you can join the new site." ...
