Dive Brief:

• Ashford University has announced a branding deal with Forbes magazine.
• The for-profit school will pay Forbes $15 million up front, plus at least $30 million over 12 years, to use the company’s online content in bachelor’s and master’s programs in business.
• The university will also call its business school the Forbes School of Business.

Dive Insight:

As the article points out, usually donors pay for naming rights at a school. This time, it's upside-down: The school is paying to use a company's name.