Dive Summary:

• A lawsuit against the NCAA over its handling of head injuries could expand nationwide to include thousands of plaintiffs if attorneys' request to a federal judge is granted.
• The lawsuit says the NCAA did not have a clear policy about dealing with concussions and left decisions to schools or leagues.
• The NCAA has taken steps to increase awareness about head injuries and says it has always been concerned about the safety of its student athletes. 

From the article:

... If they can't be reassured football is safe, parents will stop their kids from playing "and when the talent well dries up, that's how the sport dies." ...