Dive Summary:
- Social teaching app Learnist has revamped its sign-up process to make it more "sticky" as it seeks to turn first-time users into regular users.
- The new sign-up removes the initial annoying process; the app gradually asks users to personalize their accounts as they use it more and more.
- Learnist also announced their stream will receive an influx of new content from Discovery and the BBC.
From the article:
"... The idea is pretty simple. Learnist is a Pinterest-cum-Twitter social teaching application that lets users curate different types of lessons in a stream-like feed of content. Instead of forcing its users to hand over all their info off the bat, the app asks you to pick a few topics of interest to follow — people, places, things, ideas and the like — and Learnist will auto-populate a stream of content for users to peruse as they explore the app. From there, it will suggest more things to follow, or more data to add (like your address book or Facebook account, which could help you find more friends on the service).
Think of it as fast-tracked personalization, without the immediate hassle of the sign-up screen. ..."