Dive Summary:
- Colleges that want to persuade Millennials to give and volunteer need to update their websites frequently, according to a new survey.
- Six in 10 said they want to see stories about successful projects and programs, as opposed to information about the institution itself.
- About half said they would be interested in smaller donations more frequently, such as regular monthly gifts.
From the article:
... The donors also prefer to give online, with 84 percent saying they would want to give through a Web site. The second-most-popular way to give, with only 48 percent of donors, is to make a donation in person at an event. ...
