Dive Summary:
- New student sign-ups dropped 20% in the second quarter for the Apollo Group, which owns the University of Phoenix.
- Apollo is looking to entice new students to enroll by offering more non-degree classes.
- Shares of Apollo stock have fallen 70% since the start of 2012 amid government inquiries into it and other for-profits' business practices; although Apollo shares rose 9% in second quarter of 2013, analysts don't expect the good news to last very long.
From the article:
"... Apollo, which had earlier expected new student enrollments to start growing again in the second half of the fiscal year ending August 2013, has already frozen tuition fees and boosted marketing efforts to attract students.
Cappelli said the University of Phoenix was launching new career-oriented programs, such as certificate courses, and expanding partnerships with corporate customers. ..."
