Dive Brief:

• In a quarterly earnings call, Apple revealed that it had its best quarter ever in education.
• The most recent quarter included the company's highest education sales ever — more than $1 billion —  and a 94% tablet market share for iPad.
• Apple's CEO acknowledged a small measure of competition from Chromebooks, but dismissed it as a real threat.

Dive Insight:

While the Los Angeles school district's fraught experiment with iPads in classrooms has been drawing a lot of negative attention lately, it's worth remembering that iPad is still the most serious competitor in the tablet market, particularly for education.