Dive Brief:

• In Case of Crisis, an emergency preparedness mobile app, has been added to Blackboard’s Mosaic mobile platform.
• Created by Irving Burton Associates CEO Anna Ryan, the app allows campus officials to announce emergency preparedness news and other relevant information via smartphones and tablets, even if Wi-Fi or cell phone signals to those devices are lost.
• The app will be sold as a subscription-based service to colleges and universities, making it available to employees and students.

Dive Insight:

This deal will give In Case of Crisis access to a much wider audience as it competes in the crowded campus emergency app space. According to the Washington Post, In Case of Crisis has sold almost 100 subscriptions so far, ranging from a few thousand dollars per year to $15,000. The customer list includes 24 Hour Fitness, George Mason University, Providence College, and the College of William & Mary, The end-users of the app will be able to reference step-by-step procedures for 85 possible emergency event scenarios, view building diagrams, use one-tap contact calling, receive alerts, and send incident reports with GPS location information and photo attachments.