Dive Brief:

• Cleveland State University was paid $75,000 by Nike to film a LeBron James commercial at its Wolstein Center.
• The two-minute “Together” commercial debuted last week on the night of the Cleveland Cavaliers’ opener against the New York Knicks.
• Wolstein Center, with 13,000 seats, is running an annual deficit of $900,000 for the university, the Plain Dealer reports.

Dive Insight:

Only 11 more LeBron commercials until university officials can rest easy for the year. The university is considering its options for saving money on the 13,000-seat arena, including cutting back on the size to make it significantly smaller for basketball and adding classroom and meeting space, possibly on a floor built at what is now the upper level of arena seats. The Nike commercial took 17 hours to tape, involving some of LeBron’s teammates and about 500 extras.