Dive Brief:
- Unigo — which offers reviews of more than 6,500 colleges, admissions advice, and counseling services online — has been acquired by EDPlus Holdings for undisclosed terms.
- Unigo will become the central product of EDPlus, which will integrate its own +U and ScholarshipExperts.com into the Unigo website. ScholarshipExperts.com offers assistance in finding scholarships, while +U matches students to higher ed institutions, financing, internships and after-college jobs.
- EDPlus will retain Unigo's employees, who will remain in New York.
Dive Insight:
Jordan Goldman, Unigo’s founder, will become vice president of business development and innovation for EDPlus, which is based in Portland, OR. As part of the deal, EDPlus also aquires Unigo's College Switchboard — which provides engagement software to colleges to help attract and retain students — with the idea being that the Switchboard tools can be licensed independently or combined with Unigo's college market research and advertising. Unigo launched in 2008 with angel investors, Gates Foundation grants, and an investment of over $1 million from McGraw-Hill Education Ventures. EDPlus plans to exceed 1 million registered users by the end of the year.
