Dive Summary:

• Google's numbers show high demand on mobile devices for information on higher education, with particular interest in online programs from traditional universities.
• The demand for education info in was up 4% from last year, with searches that have a school's name in the query a key factor in the growth.
• The big winner in search growth: MOOCs, which showed 142% growth year over year.

From the article:

... Geo-focused terms are also on the rise. ... "The hypothesis here is that students are more interested in potentially staying closer to home, are more interested in offerings where they have either a campus or they have some other way of interacting with the community or teachers or the classroom itself, versus some of the trends we've seen in the past regarding distance learning." ...