Dive Summary:
- Writing for the Financial Times, Geoffrey Garrett says MOOCs will change the way business schools operate just as iTunes changed the way the music industry operates.
- The crux of the comparison: Apple did not change how music is made, but the convenience of downloadable MP3s did change how people consume it; despite that, there's still a thriving market for live music.
- Garrett sees the biggest challenge to business schools coming from fully online degrees.
From the article:
... Instead of asking working professionals to go from their day jobs into an evening in the classroom, tech-enabled MBAs will allow students to do much of the work on their smart phones after their families have gone to bed. This does not devalue the live magic of in-class dialogue, debate and problem-solving; it makes these things even more valuable. Because these in-person interactions will be less frequent, we will have to make them even better. ...
