Dive Summary:

• A California startup is targeting a segment of the education market not yet touched by the recent growth of MOOCs: private tutors.
• Tutor Matching Service launched  Aug. 1 with backing from 30 universities.
• The average online rate for tutors is about $11 — much lower than typical professional tutors — and the site has a charitable side: About 10% of bookings are paid for by nonprofits buying tutoring time for students.

From the article:

... "It’s strange that there's all these MOOCs out there but there’s nowhere to go to just find a person to help you. ... It’s expensive, and it’s tough to find" a tutor. ...