Dive Brief:

• Microsoft and Knewton on Wednesday revealed a global adaptive learning partnership.
• The partnership will give Knewton access to the tech giant's expansive partner and publisher ecosystem, allowing them to take full advantage of Knewton's API.
• Any publishers or content producers that work with Microsoft now or in the future will be able to incorporate Knewton's technology into their products.

Dive Insight:

The global reach afforded to Knewton by this partnership is substantial. Microsoft can now put the company's adaptive learning tech in the hands of the powers that be at Ministries of Education worldwide, where it can be deployed in across entire nations. It wouldn't come as too much of a surprise if this deal also breeds more international publisher partnerships as those in the market seek to further personalize their offerings.