Dive Brief:

• The partnership of gene-sequencing company 23andMe and Udacity to produce a college-level class on genetics raises the question of whether future partnerships may lead to product placement within MOOCs.
• 23andMe is in the business of selling test kits that allow people to have their own DNA examined.
• The company says students in this class will not be required to buy the kits and is giving 50 students a free testing kit.

Dive Insight:

With the moneymaking aspect of MOOCs still up in the air, author Mike Cassidy points out that this is an area worth watching: "The day Hershey’s sponsors a massive online course that explains how massive amounts of milk chocolate bars are good for you, we’ve got a problem."