Dive Brief:
- Gallup will soon begin surveying adult college graduates to see how they view the effect of college on their careers and quality of life.
- The survey, being done in conjunction with Purdue University, is meant to help measure the intangible impact of a college degree, beyond salary numbers.
- Purdue plans to use Gallup's data to compare against its own alumni to see how it measures up.
Dive Insight:
The survey could provide a new dimension to discussions on the value of a college degree, which up until now have focused largely on salary numbers because those are the only hard numbers available.
