Dive Summary:
- NYU's Office of Student Life launched a social media effort called HashtagNYU in the winter of 2012.
- Academic departments have their own social media strategies, but three full-timers and 15 interns at HashtagNYU handle the university's communications to students on Facebook, Twitter, Tumblr, Instagram, Foursquare, Pinterest, YouTube, Google+ and Spotify.
- One of the employees says Hurricane Sandy was a wake-up call: The university had a Twitter account for emergencies but didn't have a general NYU Twitter account, which is how many students said they would prefer to get information.
From the article:
... There are many social media connections to NYU. A co-founder of Twitter (Jack Dorsey) went to NYU; the founder of Foursquare (Dennis Crowley) attended NYU; and touch-screen technology was invented at NYU. ...
