Dive Brief:

• A group of public universities is proposing an alternative to President Barack Obama's plan to rate colleges.
• In a letter, the Association of Public and Land-grant Universities recommends measuring colleges on retention and graduation, employment and continuing-education, and loan-repayment and defaults.
• The group said those at the bottom of the listing would face reduced aid for their students, while those at the top would receive more.

Dive Insight:

The other key part of this plan is transparency. Under the proposal, the government would publish student outcomes and would take student demographics into account, something the group recommended last year.