Dive Summary:
- In a move the school's president likens to selling naming rights, a private university in South Dakota is looking for a corporate partner.
- The University of Sioux Falls says the partner would be integrated throughout the school: its logo on its stationery, its name on a sign and possible contracts to do business with the school.
- In 2008-2009, the university lost a quarter of the value of its endowment; 20 employees lost jobs and the rest took 9% pay cuts.
From the article:
... He said the relationship also would include professional services, and a corporate partner's employees could use USF facilities — such as its gym and weight training center — and get sports tickets as if they were students. Benedetto said such a partnership is rare in higher education, but institutions that are going to thrive in challenging economic conditions have to think outside the box. ...
