Dive Summary:
- Valerio Parrot has joined the University of Montana's communications department as an advisor for handling media relations during legal crises.
- The decision to hire a new media adviser was made in response to three ongoing federal investigations of sexual assault and harassment associated with the university.
- Valerio Parrot has extensive experience of providing public relations advice to universities faced with legal controversy.
From the article:
The University of Montana has hired a consultant with a national reputation for helping universities improve their media relations and branding efforts while navigating the legal issues that often give schools pause when dealing with the press. ...