Dive Brief:
- Customer relationship management tools have helped institutions deal with an influx of applications, offering the ability to scale up processes that facilitate quality, personalized interaction with students.
- According to eCampus News, Penn State went from having decentralized admissions outreach across its 24 campuses via email to a central CRM from Campus Management Corp., which greatly improved the student experience — especially for prospective students who change majors or campuses and get passed along to new staff members.
- Manchester University in Indiana chose an enrollment management platform from Liaison to maintain its history of personalized outreach even with rapidly growing student interest.
Dive Insight:
CRM tools are gaining popularity with admissions officers nationwide for their ability to automate processes for specific students, providing tailored information when it will be most useful to them. Some institutions have also found CRMs to greatly reduce staff time necessary for outreach.
Because they are often cloud-based, they also give admissions officers access from any location, on any device. This improves productivity, letting admissions officers access the system from the field.