- Google is launching an analytics MOOC.
- The massive open online course will make it easier for anyone to learn the basics of analytics and data-driven decision-making.
- Google Engineering Vice President Paul Muret says the MOOC will be usable in a self-service manner, combining videos, Google Plus Hangouts and Web-based community resources with steps toward certification, and instructors include some of the company's "key digital marketing thought leaders and evangelists."
This isn't Google's first trip to the MOOC rodeo. It recently announced a partnership with MOOC provider EdX for mooc.org, described as a "YouTube for MOOCs." Just over a year ago, it also offered a course to accompany the launch of its Course Builder software.