Dive Brief:

• A recent exercise by a consulting firm featured business students staging a competition between Coursera, the University of Florida, Southern New Hampshire University and University of Phoenix.
• The goal: Present the best plan for the future of higher education and the best strategy to make money from it.
• The winner? The University of Florida, which featured less wholesale disruption and more blending of online learning within the existing structure. 

Dive Insight:

The consulting firm's leader sums up a concern about the other players, which are exclusively or heavily online: "Wondering how they could monetize this technology, that was a big concern." Concerns about monetizing MOOCs are nothing new, but this is a reminder that traditional higher education players still have some advantages, even if they don't always get the attention.