Dive Summary:
- With a new scholarship from Strayer University offering qualifying students a 30% discount off the cost of a degree and other for-profits increasing institutional grant aid, observers believe the for-profit education sector may be embracing tuition discounting similar to traditional colleges.
- For-profits have been hit hard by sharp enrollment declines and criticism over poor retention rates, and scholarship money could help the institutions boost their recruitment--especially when it comes to higher quality students who might be more likely to graduate or students who are less likely to borrow.
- Financial analysts add that Strayer and other for-profits may be cutting costs through scholarships in order to compete with growing competition from online programs at nonprofit colleges
From the article:
A new scholarship from Strayer University will trim about 30 percent off the cost of a degree for qualifying students. And other for-profits have also increased institutional grant aid, suggesting that the industry may be warming to the tuition discounting that is so prevalent among traditional colleges. ...