- As massive open online courses (MOOCs) from providers such as Coursera, edX and Udacity continue to evolve, business models remain undeveloped.
- Advertising is a potential revenue stream for these companies, just as it has been for other publishers.
- Possibility advertising in particular could be an option, reaching students according to lines of study.
From the article:
"... Case in point, eight classes were opened up by Johns Hopkins and they have attracted upwards of 170,000 students from across the globe. Where there are highly motivated and interested people, there are ad agencies hoping to acquire priority to those potential consumers, especially because of the several ways the content can reach the consumer. ..."